Four people sitting at a table with computers and jacks in front of them.

Get To Know Our Team.

Formed in 2012, Jax Marketing & Communications is a full-service marketing/communications firm made up of amazingly talented professionals who are all successfully self-employed. When we come together and direct our energy toward one goal, the results speak for themselves.

Jackie Shelton, Managing Partner

Our team is led by strategic communications veteran Jackie Shelton, APR, who, after 30 years still has a hard time focusing on one particular aspect, so she has stopped trying.

She has worked in all facets of communications from running three advertising agencies (two of her own) to publishing two of the Northern Nevada region’s premier publications, RLife and Family Pulse. In addition to her magazine work, she has been published in Chicken Soup for the Soul (twice!) and 365 Scary Stories, a Barnes & Noble anthology.

She discovered a new love for screenwriting in 2018, and has since written several award-winning screenplays and completed her first short film, Lost in Memories, in 2021.

While running Jax, she has also worked for other companies, including another full-service agency and a national publicly traded blue-collar staffing company. She has also helped communicate the importance of renewable energy for her family’s business, Rattler Energy, which represents the Total Flow Generator, a machine that converts waste energy into fuel-free green energy.

Jackie graduated from the University of Nevada, Reno with a degree in journalism in 1987, she earned her accreditation in public relations (APR) in 2016 and she served on the board of directors for the local PRSA chapter.

She just finished her term as chair of the newly formed Northern Nevada Marches Forward, which puts on the annual Reno Women’s March. She also serves on the board of the Cordillera International Film Festival.

She has served on the NCET and WIN boards, as well as the local, regional and national board of the American Advertising Federation, and numerous local/regional non-profit and professional organizations.

Clay Hall headshot
Clay Hall, Account Manager

As an experienced sales and marketing professional, Clay has worked with advertisers and marketers to find unique solutions to their business challenges. His insight informs clients’ choices across several mediums, including direct mail, print, branded merchandise and digital advertising.

Clay is also the VP of Sales for Reno Type, a direct mail, print and promo company. Before joining Reno Type, he worked in senior management positions for two nationally ranked branded merchandise companies, AIA Corporation and Staples Promotional Products. He earned his Certified Advertising Specialist certification from PPAI in 2021.

Recently, Clay and his fabulous partner, Jackie Shelton, delved into filmmaking, making their first short film, Lost in Memories, written and directed by Jackie. They have collaborated on several other scripts and look forward to making more films soon. He is also working on a musical based on the music of Journey.

He serves on the American Marketing Association (Reno-Tahoe AMA) and WIN boards.

Shelle Murach Headshot
Shelle Murach, Storyteller

 Shelle Murach is a marketing and communications professional with more than two decades of proven success in telling client stories. She specializes in developing strategic communication solutions that strengthen organizations from the inside out.


With a focus on the medical, legal, data and nonprofit industries, she works with businesses that range in size from one person startups to global corporations. Her clients’ stories have appeared in the New York Times, Wall St. Journal, and USA Today, on major national and international news programs and too many reality shows to count.


Her love of a good story can be traced back to that day when she was handed her first library card.  After that she wore a groove in the sidewalk for the eight blocks between the library and her house.


In her free time, she and her husband are in the kitchen debating recipes, perfecting their pasta sauce or just making a piece of toast while sipping a cup of coffee.


Alex Ybarra, Graphic Designer

Alex Ybarra is a fifth generation Renoite and loves everything the community has to offer. He started his creative practices on his high school yearbook staff as a photographer and ultimately became Editor-in-Chief. This inspired him to pursue a degree in journalism at the University of Nevada, Reno. His emphasis was in strategic communication but he found that graphic design was his niche. 

After graduation, he stayed on campus and was hired as the lead graphic designer for Nevada athletics. In this role, he led the branding and design aspects for 16 athletic teams and the entire front office. It was a position of a lifetime but he decided in early 2022 to pursue a full-time freelance career. He founded Absent Light Creative and has worked with a variety of local businesses and non-profits to provide them with quality marketing material.

Outside of work, he loves traveling, being outdoors, and learning astronomy. He strives to be a lifelong learner so there is always a new fascination popping up. He also enjoys spending time with his friends and family.