We want to tell your story

You keep families close. We share your stories. with a RMHC logo

We have been fortunate to work with Ronald McDonald House Charities Northern Nevada over the last few years. Our deep understanding of RMHC and its importance in the community has led to a series of successful marketing and public relations campaigns. We’ve slipped into our Red Shoes at Galas and Golf Tournaments, but more importantly, we have spent time in the RMHC kitchens making pots of chili, pans of enchiladas and dozens of cookies. After all, comfort food is powerful medicine.

Now, we would love to learn more about your Ronald McDonald House Charities affiliate. And to share our ideas on how we can help you tell those stories to your communities through a variety of mediums (traditional and non-traditional). We envision a strategic, smooth-flowing process and partnership where information is adapted and shared through a variety of platforms, depending on your budget requirements. 

For more than 30 years, our focus at Jax Marketing has been on amplifying voices and telling stories for non-profit organizations. We help our clients understand who their target audiences are and how to adjust messaging for each audience, whether that’s end users, volunteers, donors, staff members, supporters or the overall community. And we’re ready to share that expertise with you.

We have developed a series of marketing programs and solutions to help your House grow. A few preliminary tactics are listed below, but we understand the need to be flexible and continually brainstorm new ideas to fit your needs.

We’d love to talk with you to identify your affiliate’s goals and how we might be able to help you meet them. Reach out to Shelle Murach at Shelle@Jax-Marketing.com and let’s talk! 

Tactic

Small
$1,250/monthly

Medium
$1,750/monthly

Large
$2,250/monthly

Organic social media posting: five days a week on Instagram and Facebook
Creation of monthly editorial calendars with topics that could include:

  • Motivational graphics
  • Testimonials
  • Family stories
  • Donors
  • Wishlists and volunteer needs
  • Spotlights on staff and board members
  • Relevant news stories
  • Upcoming Events
  • Significant holidays, birthdays and anniversaries 

*

*

*

Organic social media engagement:

  • Sharing partner agency posts
  • Responding to people who interact with your platforms
  • Simple responses to people who interact with the sites — we’ll respond with any information that can be found on the website; more in-depth responses will be forwarded to your staff for response

*

*

*

Graphic Design: Relevant design, within RMHC corporate identity guidelines 

*

*

*

Monthly Newsletter: We’ll create a monthly newsletter template designed to share information with your stakeholders, with topics similar to those listed above. Includes conceptualization, research, writing and distribution.  

*

*

Website Maintenance: We’ll work with you to update your website as necessary, which could include events, family stories and fundraising opportunities    

*

Monthly Blog: research and writing to provide information and help with SEO    

*

Reporting: We’ll provide quarterly reports demonstrating how we’re doing with engagement on social media, newsletters and your website  

*

*

Account Management: Meetings, general communication, email updates

*

*

*

Quoted on Demand

Website Rebuild: If your website is more than five years old, there’s a good chance it’s in need of a remodel or refresh. We’ll work with your team to update your site using the RMHC template, including the following elements:  

  • Audit site/update menu
  • Ensure site is responsive (works on all devices)
  • New layout/edits as necessary
  • Migration to new web host (if necessary)
  • Set up of Google Analytics/Search Console
  • Copywriting/editing
  • Account Management

Event Marketing: Whether it’s your annual gala, a golf tournament or another fundraiser, we can create and implement a plan to get the word out to your target audiences. 

General Public and Community Relations: We’ll work with local/regional media outlets, including TV, radio, print (newspaper & magazine) and online (websites, blogs, social media), focusing on news from your House and community.

Media Training: We’ll work with members of your team to ensure they’re trained and ready to properly represent RMHC through media interviews. 

Crisis Communications: We’ll work with your stakeholders to create a crisis communications plan so you’re ready in the event something goes wrong.